Terms of Service

1. Definitions

The following terms have specific meanings throughout this document:

• "AdLaunch," "we," "us," "our" — Get Leads Now, LLC, a Virginia limited liability company, doing business as "AdLaunch," the operator of the Service.
• "Service" — the AdLaunch platform, including the web application at os.adlaunch.com, the marketing site at adlaunch.com, all APIs and MCP server endpoints, the white-label client portal, and all related software, features, and AI functionality.
• "You," "your," "Customer" — the individual or entity that has registered for an account and agreed to these Terms.
• "Agency" — a Customer using the Service to manage advertising on behalf of its own clients, including through the white-label client portal.
• "Client" — an end business of an Agency that accesses the Service through an Agency's white-label portal, typically via a connected GoHighLevel sub-account.
• "Brand" — a business profile created within the Service, which is the unit to which campaigns, AI profiles, connected accounts, and billing limits are scoped.
• "Connected Account" — any third-party account you authorize the Service to access on your behalf, including Meta (Facebook/Instagram) advertising accounts, Facebook Pages, GoHighLevel accounts, and similar integrations.
• "AI Output" — any content generated by the Service's artificial intelligence features, including ad copy, ad creative imagery, brand profiles, campaign strategies, and recommendations.
• "Ad Spend" — money spent on advertising platforms (such as Meta) to run campaigns. Ad Spend is billed to you directly by the advertising platform and is separate from your AdLaunch subscription fees.

2. Description of the Service

AdLaunch is an AI-powered advertising platform purpose-built for local service businesses and the agencies that serve them. The Service enables you to:

• Create AI-generated brand profiles from website content ("Brand Brain")
• Build advertising campaigns through a conversational, AI-assisted interface ("Campaign Chat")
• Generate ad copy and ad creative imagery using artificial intelligence
• Connect your own Meta advertising account and publish, launch, and manage live advertising campaigns
• For Agencies: manage advertising on behalf of multiple Clients through a white-label portal integrated with GoHighLevel

The Service builds, launches, and manages real advertising campaigns that spend real money on third-party advertising platforms. You are responsible for reviewing and approving all campaigns and all AI Output before they go live. See Sections 7, 8, and 9.

We may modify, add, or discontinue features of the Service at any time. We will provide notice of material changes where reasonably practicable.

3. Eligibility and Accounts

3.1 Eligibility

To use the Service, you must be at least 18 years old and capable of forming a binding contract. If you use the Service on behalf of a business or other entity, you represent that you have authority to bind that entity to these Terms.

3.2 Account Registration

You agree to provide accurate, current, and complete information when creating your account and to keep it updated. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account. Notify us immediately at [email protected] of any unauthorized access.

3.3 Account Roles and Sub-Accounts

The Service supports multiple account types, including Agency accounts and Client accounts that access the Service through an Agency's white-label portal. Where you operate as an Agency, you are responsible for your Clients' use of the Service through your portal, including ensuring your Clients are bound by terms no less protective of AdLaunch than these Terms. See Section 6.

3.4 Suspension and Termination

We may suspend or terminate your account if you violate these Terms, create risk or legal exposure for us, or engage in fraudulent, abusive, or unlawful activity. You may terminate your account at any time as described in Section 5.

4. Subscriptions, Fees, and Billing

4.1 Plans

The Service is offered through subscription plans with differing features and Brand limits. Current plans, prices, and limits are published on our website and may be updated from time to time. Your plan determines the number of Brands you may maintain and the features available to you.

4.2 Free Access and Trials

We may offer a free tier and free trial periods. Free-tier and trial access may have restricted functionality. Where a trial requires a payment method up front, you authorize us to charge the applicable subscription fee automatically when the trial period ends unless you cancel before that time.

4.3 Billing and Payment

• Subscription fees are billed in advance on a recurring monthly or annual basis, depending on the plan you select.
• All payments are processed by our third-party payment processor, Stripe. By providing a payment method, you authorize us to charge it for all fees due.
• You are responsible for keeping a valid payment method on file. Failed payments may result in suspension or downgrade of your account.

4.4 Ad Spend Is Separate

Subscription fees pay for access to the AdLaunch Service only. They do not include Ad Spend. Money spent running advertisements is charged to you (or to your Client) directly by the relevant advertising platform under that platform's own billing terms. AdLaunch does not collect, hold, or control your Ad Spend, and is not responsible for amounts charged by advertising platforms.

4.5 Price Changes

We may change subscription prices with at least 30 days' notice. Price changes take effect at your next billing cycle following the notice period. Continued use after a price change takes effect constitutes acceptance.

4.6 Refunds

Subscription fees are generally non-refundable, including for partial billing periods. We may consider refund requests on a case-by-case basis if submitted to [email protected] within 7 days of a charge. This does not limit any non-waivable rights you may have under applicable law.

4.7 Legacy and Lifetime Commitments

Where AdLaunch has made a specific written commitment to a Customer regarding plan access or pricing — including any lifetime or "free forever" access granted to eligible legacy customers — that commitment is honored according to its terms and is not diminished by these Terms. Such commitments are personal to the eligible Customer, are non-transferable, and remain subject to the conduct, compliance, and acceptable-use provisions of these Terms.

5. Cancellation

You may cancel your subscription at any time through your account settings or by contacting support. Cancellation takes effect at the end of your current billing period; you retain access to paid features until that date, and you will not be charged for subsequent periods.

Cancellation does not pause, stop, or delete live advertising campaigns running on connected advertising platforms. Campaigns you have launched continue to run — and continue to incur Ad Spend — on the advertising platform until you stop or delete them through that platform or through the Service while you still have access. You are solely responsible for managing the state of your live campaigns before and after cancellation. We recommend pausing or stopping all live campaigns prior to losing access.

6. Agencies, Clients, and White-Label Use

6.1 The Agency–Client Relationship

If you are an Agency, the Service lets you manage advertising on behalf of your Clients, including through a white-label portal that may carry your branding. As between you and AdLaunch:

• You are the Customer and are responsible for all activity in your account and in the portals you operate, including activity by your Clients and your Clients' end users.
• You are responsible for the relationship, contracts, billing, and support between you and your Clients. AdLaunch has no contractual relationship with your Clients except as it chooses to establish one.
• You must not represent that AdLaunch endorses, guarantees, or is responsible for your services, results, or conduct.

6.2 Acting on Behalf of Clients

When you connect a Client's advertising assets or act on a Client's behalf, you represent and warrant that you have obtained all necessary authorizations and consents from that Client to do so, including authority to connect their Connected Accounts, create and launch campaigns, spend their Ad Spend, and access their data through the Service. You will indemnify AdLaunch for claims arising from your lack of such authorization (see Section 13).

6.3 Client Terms

You must ensure that each Client and Client end user who accesses the Service through your portal is bound by terms that protect AdLaunch at least as much as these Terms, including the disclaimers, liability limits, and acceptable-use rules below. AdLaunch may also require Clients to accept its own terms directly as a condition of portal access.

6.4 GoHighLevel and Third-Party Integrations

The Service integrates with GoHighLevel and other third-party platforms. Your use of those platforms is governed by their own terms. AdLaunch is not responsible for the availability, behavior, or policies of any third-party platform, and changes those platforms make may affect the Service.

7. Connected Accounts and Authorization

7.1 Your Authorization

To launch and manage advertising, you connect Connected Accounts such as your Meta advertising account and Facebook Page. By connecting an account, you authorize AdLaunch to access it and to take actions you direct through the Service — including creating, editing, launching, pausing, and managing campaigns, ad sets, and ads, and reading performance and account data.

7.2 Token Storage and Security

We store the access credentials (tokens) for your Connected Accounts in encrypted form and use them only to provide the Service. You may disconnect a Connected Account at any time; doing so will prevent the Service from taking further action on that account and may disable features that depend on it. Disconnecting an account does not stop campaigns already running on the advertising platform (see Section 5).

7.3 Platform Compliance

Your use of any Connected Account remains subject to that platform's own terms and advertising policies (for example, Meta's advertising policies and platform terms). You are responsible for ensuring that the campaigns, targeting, and creative you publish through the Service comply with those policies. AdLaunch is not responsible for actions taken by an advertising platform against your account, including ad rejections, account restrictions, or bans.

8. Artificial Intelligence Features

8.1 Nature of AI Output

The Service uses third-party artificial intelligence models to generate AI Output such as brand profiles, ad copy, ad imagery, strategies, and recommendations. AI Output is generated automatically and may be inaccurate, incomplete, non-compliant with advertising-platform policies, or otherwise unsuitable. AI Output does not constitute professional, legal, financial, or marketing advice.

8.2 Your Responsibility to Review

You are solely responsible for reviewing, editing, and approving all AI Output before using it, publishing it, or launching it as a live advertisement. Approving and launching a campaign is your decision and your responsibility, regardless of any AI recommendation or default. We do not guarantee that AI Output will comply with the policies of Meta or any other platform, or with any law or regulation applicable to your advertising.

8.3 Ownership of AI Output

As between you and AdLaunch, and subject to the rights of the underlying AI providers and any applicable law, you own the ad copy and ad creative AI Output generated specifically for your Brands through your use of the Service, and you are responsible for ensuring your use of it does not infringe the rights of any third party. AI models may generate similar or identical output for different users; we make no representation that AI Output is unique to you.

8.4 No Guarantee of Results

The Service provides tools to build and run advertising. We do not guarantee any advertising outcome — including impressions, clicks, leads, conversions, cost per result, return on ad spend, or revenue. Advertising performance depends on many factors outside our control.

9. Acceptable Use

You agree not to use the Service to, and not to permit any Client or end user to:

• Violate any law, regulation, or third-party right, including intellectual property, privacy, and advertising laws;
• Violate the terms or advertising policies of any connected advertising platform;
• Create, launch, or manage advertising for unlawful, deceptive, fraudulent, or prohibited products, services, or content;
• Upload or transmit malware, or attempt to gain unauthorized access to the Service, other accounts, or our systems;
• Reverse engineer, decompile, or attempt to extract the source code of the Service, except to the extent this restriction is prohibited by law;
• Scrape, harvest, or extract data from the Service beyond the functionality we provide, or use the Service to build a competing product;
• Resell, sublicense, or redistribute the Service except as expressly permitted for Agencies under Section 6;
• Misrepresent your identity or authority, including your authorization to act on behalf of a Client;
• Interfere with, disrupt, or place undue load on the Service or its infrastructure.

We may investigate and take appropriate action, including suspending or terminating accounts, for any violation.

10. Your Data and Our Use of It

10.1 Your Content and Data

You retain ownership of the data and content you provide to the Service and the campaigns you create. You grant AdLaunch a worldwide, non-exclusive license to host, process, transmit, display, and otherwise use your data and content as necessary to operate and provide the Service to you, including sending it to our third-party AI, infrastructure, and advertising-platform providers to perform the functions you request.

10.2 Aggregated and De-Identified Data

You agree that AdLaunch may collect, use, and retain aggregated and de-identified data derived from use of the Service — including campaign configurations, performance metrics, and category-level patterns — to operate, analyze, improve, benchmark, and develop the Service and its features, including its AI and data-intelligence capabilities. We use this data only in aggregated or de-identified form that does not identify you, any Client, or any individual, and we do not sell your identifiable data. Within your own account, your historical data remains available to you as part of the Service.

10.3 Privacy

Our collection and use of personal information is described in our Privacy Policy, which is incorporated into these Terms. Where AdLaunch processes personal data on your behalf (for example, Client data you bring to the Service), the parties will comply with applicable data-protection law, and a separate Data Processing Addendum may apply.

11. Intellectual Property

The Service, including its software, design, text, graphics, logos, and the "AdLaunch" name and marks, is owned by AdLaunch and its licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service in accordance with these Terms. We reserve all rights not expressly granted. Any feedback you provide about the Service may be used by us without restriction or obligation to you.

12. Disclaimers and Limitation of Liability

12.1 "As Is"

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADLAUNCH DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT AI OUTPUT, DATA, OR RECOMMENDATIONS WILL BE ACCURATE OR SUITABLE.

12.2 No Liability for Ad Spend, Platform Actions, or AI Output

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADLAUNCH IS NOT LIABLE FOR: (a) ANY AD SPEND OR AMOUNTS CHARGED BY ADVERTISING PLATFORMS; (b) ANY ACTION TAKEN BY AN ADVERTISING PLATFORM AGAINST YOUR OR A CLIENT'S ACCOUNT, INCLUDING AD REJECTIONS, RESTRICTIONS, OR BANS; (c) ADVERTISING PERFORMANCE OR RESULTS; OR (d) YOUR USE OF AI OUTPUT THAT YOU REVIEWED AND CHOSE TO PUBLISH.

12.3 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADLAUNCH WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR AD SPEND, ARISING FROM OR RELATING TO THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ADLAUNCH'S TOTAL AGGREGATE LIABILITY ARISING FROM OR RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (a) THE AMOUNT YOU PAID ADLAUNCH FOR THE SERVICE IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (b) ONE HUNDRED U.S. DOLLARS (US$100). SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS; IN THOSE JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT PERMITTED.

13. Indemnification

You agree to defend, indemnify, and hold harmless AdLaunch and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from or relating to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any law or third-party right, including advertising-platform policies and intellectual property rights; (d) the advertising you create, launch, or manage through the Service; (e) your lack of authorization to act on behalf of a Client; or (f) the conduct of your Clients and their end users.

14. Term, Suspension, and Effect of Termination

These Terms apply for as long as you use the Service. We may suspend or terminate your access for the reasons described in these Terms. Upon termination, your right to use the Service ends. Provisions that by their nature should survive — including Sections 4 (amounts owed), 8.2, 10, 11, 12, 13, 15, and 16 — survive termination. We are not liable for any consequence of suspension or termination carried out in accordance with these Terms, including the state of any live campaign (see Section 5).

15. Changes to These Terms

We may update these Terms from time to time. We will post the updated Terms with a revised "Last Updated" date and, for material changes, provide notice by email or within the Service. Changes take effect when posted unless stated otherwise. Your continued use of the Service after changes take effect constitutes acceptance.

16. Dispute Resolution and Governing Law

16.1 Governing Law

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to its conflict-of-law rules.

16.2 Informal Resolution

Before bringing any formal claim, you agree to contact us at [email protected] and attempt to resolve the dispute informally in good faith for at least 30 days.

16.3 Arbitration and Class-Action Waiver

Any dispute not resolved informally under Section 16.2 will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, seated in the Commonwealth of Virginia. You and AdLaunch each waive the right to a jury trial and the right to participate in any class, collective, or representative action, except where such waiver is prohibited by applicable law. If any portion of this waiver is found unenforceable, the remainder of this Section 16.3 will continue to apply.

17. General

• Entire Agreement. These Terms and the Privacy Policy (and any DPA or written commitment referenced herein) are the entire agreement between you and AdLaunch regarding the Service.
• Severability. If any provision is found unenforceable, the rest remains in effect.
• No Waiver. Our failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
• Force Majeure. We are not liable for failures or delays caused by events beyond our reasonable control.

18. Contact